Email marketing is an effective digital marketing strategy for sending out emails to prospects and existing customer. An effective email marketing strategy turns your prospect into customer and your customers into loyal ones. With the rise of Artificial intelligence and Chatbots, Email marketing was considered to be dead but with 306 billion email sent and received every day worldwide in 2020, it is a still effective strategy to be included in marketing.
Email marketing is a vital part of any marketing strategy. With our well segmented and expertly managed email campaign you will achieve be able to:
- Reach and engage with your prospects
- Make your business stand out
- Drive your desired results may it be the increased revenue, lead generation or brand awareness
- Keep your products/services fresh in customers mind
1. Campaign strategy
A defined campaign strategy is necessary so that your email does not get lost in your customer’s crowded inbox. With your desired business outcome, we tailor an email campaign with your overall marketing strategy which includes:
- Research on your buyer’s persona
- Define your audience
- ESP research based on your objective
- Segment the data
2. Campaign Design
Email design and content plays a major role into getting higher click through open rate which ultimately leads to conversions.
A solid email campaign involves an eye- catchy subject line, creative review, content design based on your objective and strategy to guide the audience to the landing pages and website.
3. Campaign Management Reporting
ROI is the top most important aspect of driving any digital strategy. Our experienced team with the knowledge of different ESPs, provides you with the detailed report including monthly performance report and KPIs achieved based on your objective.
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