5 reasons your company needs a Digital Marketing Strategy in 2021
Though 2020 has been a challenging year for every business last year also opened a pyramid of opportunities in the digital world. 2020 Reports provide data that show how businesses have used different online marketing avenues to reach their customers online. Creating a strategy is more than just piecemealing a few paid ads and slapping on several social media posts. A conducive strategy requires careful planning and implementation of integrated tools and efforts to create an overall approach that highlights the value of what you are offering.
The following are the five techniques that should be a part of our digital media strategy in 2021.
Video marketing is the most efficient strategy to grab the attention of your audience compared to some other form of advertisement or promotion.
There are different types of videos such as:
1. Explainer Video
2. Product Overview video
3. Documentary Video
4. Corporate video
5. Customer Testimonial
7. Live streaming
8. Educational Videos/ Tutorials
The conversion comes when you produce the right content and post it on the right platforms based on your goals and target audience. YouTube and video and other social media platforms like Facebook, Instagram, LinkedIn, Snapchat are the top platforms to get your video content the maximum number of views. According to a report of Hubspot, 50% of consumers say that they want to see videos from the brands they interact with. Producing the right content and placing it on the right platform but we cannot deny the fact how necessary video SEO services are. Video SEO services are simply based on attractive titles and thumbnails which is the deciding factor for your audience to watch it. If you own a website then embed the video, it will bring more traffic to the video from social and searches. Video marketing strategy is clearly one of the top strategy to be included in your digital media strategy in 2021.
Email marketing has proved to be one of the most effective strategies to be a part of the digital marketing strategy for businesses. With an email marketing strategy, you are able to connect with your audience and turning your idle customers into your active customers. Covid’19 gave a boost to email marketing for all businesses in 2020 moving online and hence it is considered to be the top channels of marketing in 2021.
According to Hubspot report;
- 80% of marketers have reported an increase in email engagement over the past 12 months.
- Promotional emails are the most common email type that marketers are investing in.
- The number of global email users is set to grow to 4.48 billion users by 2024.
We being an email marketing agency in Pakistan/USA, making our customer’s connection stronger with their customers is one of the primary objectives. In 2021, simplified designed and plain text emails will be used to make messages more effective and authentic. With the increased use of email marketing, Gmail has launched its pilot to support BIMI, a feature that allows senders to display a logo next to their messages to improve security and it is anticipated that this feature will make email marketing more attractive for brands in 2021.
Social Media Optimization and Marketing:
Some of the most popular social media platforms used by businesses are Facebook, Instagram, LinkedIn, and Twitter but with time Snapchat and Tiktok have come a long way and have become powerful platforms to market the business online. In 2020, the buying behavior has changed, people and businesses have become online more than ever hence the ROI from social media marketing will get increased as the race will hit new heights because we will have a wider set of audience to interact with and introduce product and services to the right ones.
Along with social media marketing, Social Media Optimization and Search Engine Optimization almost work in a similar manner as both have similar goals, to increase brand awareness and bring traffic. Recently, social media optimization in Pakistan has come out as a stronger strategy for businesses to strengthen a brand, generate leads, and improve brand’s visibility online as it directs people to websites from social media platforms.
As social media is continued to evolve, it is providing even more opportunities for businesses to connect with the audience through influencers. Influencer marketing is collaborating with well-known people on social media to promote products or services. These influencers vary on the basis of their reach from micro-influencer, macro influencer, Nano influencer to mega influencer, each category has its own niche audiences that are highly engaged. Influencer marketing strategy is already an effective strategy and is going to be an important asset of the overall brand digital marketing strategy in order to reach their specific audiences and gaining more followers.
Podcast marketing is new and bringing immense opportunities for businesses to reach and engage with their audience. Just like we post on social media continuously about our products and services to engage with our audiences, Podcasts are more about sharing stories with the people that have value. If your brand’s audience is Gen Z or millennials, then Podcast marketing is one of the top sources to connect and share a bond with them. 54% of podcast consumers say that they are more likely to consider the brands they hear advertised on podcasts (Edison Research). Considering the popularity podcast is gaining in different parts of the world, It’s time to make it a part of our digital marketing strategy.